Pragmatic Play launches custom live casino tables for Rank Group
The supplier is providing four table formats using green-screen technology for operator branding.
Pragmatic Play has expanded its partnership with Rank Group, introducing a range of customised live casino tables through its Smart Studio solution. The supplier has strengthened its existing relationship with the operator through the launch of several Smart Studio live casino products, including Blackjack, Roulette, Auto Roulette and Auto Speed Roulette. The rollout covers four live casino table formats, with Pragmatic Play now supplying these tables to Rank. All the games utilise the cutting-edge Smart Studio solution which enables unmatched customisation for the operator.
Sharon McHugh, director of public relations at Pragmatic Play, said, "We are delighted to further our relationship with Rank with the launch of several Smart Studio tables encompassing some of our most popular live casino games. We have an exceptionally strong working relationship, so look forward to another exciting product launch together." The Smart Studio solution uses best-in-class green screen technology to enable operators to customise the appearance of live dealer tables. It can deliver a diverse visual setup to immerse players in an operator's preferred branding, highlight promotions, or create unique gaming experiences.
Tom Orton, director of content at Rank, added, "Pragmatic Play's Smart Studio solution stands apart, giving us the perfect mix of exceptional product capability and flexibility. It adds a dynamic range of live dealer titles to our offering, while giving us the opportunity to deliver unique customisation to our products." The technology allows Rank to incorporate its own branding, promotional messaging and visual themes directly into the live game environment. This product launch is the latest step in the collaboration between the two companies. The rollout follows the recent exclusive launch of the slot game Mecca Big Bass Double Dab for Rank's Mecca Bingo brand. That earlier launch extended the collaboration between Pragmatic Play and Rank Group across both slots and live casino content. The Smart Studio tables provide Rank with a dynamic range of live dealer titles while offering the opportunity for unique product customisation.