Instant Win Gaming launches Daily Streak retention feature for North American lotteries
The feature, which rewards players for consecutive daily play, is now live in Atlantic Canada and Pennsylvania.
Instant Win Gaming has launched a new feature called Daily Streak to encourage daily play on lottery eInstant games. The product is now active with two North American lotteries and three more are set to adopt it later this month. The supplier calls it a first-to-market retention tool for the lottery sector. Each day a player enters a participating game, a wheel spin decides their enhanced benefit for that session.
Consistent daily play allows a player to keep or improve their benefit level. Failing to play for a day breaks the streak and resets the wheel to its base level. IWG designed the feature to fit within lottery prize structures and game rules. It can be added to various games to help sustain player engagement and support the expansion of digital lottery sales.
The Atlantic Lottery was the first to implement Daily Streak through a game titled Daily Streak Expander. The Pennsylvania Lottery subsequently launched its version, Next Level Loot. Later this month, the Kentucky Lottery will introduce Daily Streak Boost. The Virginia Lottery and New Hampshire Lottery will also roll out the Daily Streak Expander game. Jason Lisiecki, executive vice president at IWG, said, “Daily Streak introduces a new way for lotteries to reward players for consecutive daily play of featured eInstant games. We’re grateful to our lottery partners for helping bring this feature to market and see considerable potential for its application across our wider portfolio.”
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Gameplay and Progression
The Daily Streak Expander game uses a 3x5 game board that changes as a player moves up levels on the Daily Streak wheel. Advancing through levels earned from spins makes the board larger. This expansion opens up more chances to win prizes and access bonus rounds. The combination of the spinning wheel and growing board aims to create a rewarding experience that evolves with continued play.
The launch is part of a broader push by lotteries in North America to develop digital engagement features as online eInstant games become more widespread. Tools that incentivize repeat participation are increasingly common in digital lottery and iGaming products. IWG provides eInstant and instant win games to members of the World Lottery Association and the North American Association of State and Provincial Lotteries. The company creates over 300 new games annually for its international clients and delivers them via its InstantRGS platform from data centres in the U.S., Canada, U.K. and Ireland.