IWG launches Daily Streak retention feature with North American lotteries
The feature, which rewards consecutive daily play, is already live with Atlantic Lottery and the Pennsylvania Lottery.
Instant Win Gaming (IWG) has introduced a new retention feature called Daily Streak, which rewards players for consecutive daily play and is already live with two North American lotteries.
Jason Lisiecki, EVP at IWG, said, “Daily Streak introduces a new way for lotteries to reward players for consecutive daily play of featured eInstant games.”
The supplier describes the feature as first-to-market and designed for NASPL and WLA-member lotteries.
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Upon a player’s first entry into a participating game each day, a wheel spin determines their daily enhanced benefit.
Players who return on consecutive days retain their existing benefit level or receive an improvement, while missing a day resets the streak and returns the wheel to its starting level.
The feature is designed to align with lottery prize and game requirements and can be integrated across a range of games.
By offering a consistent reward structure, IWG Daily Streak is intended to support ongoing engagement and contribute to the continued growth of digital lottery channels.
Atlantic Lottery was the first to introduce the feature with Daily Streak Expander, followed by the Pennsylvania Lottery’s launch of Next Level Loot.
The Kentucky Lottery is set to introduce Daily Streak Boost later this month, alongside Daily Streak Expander launches at the Virginia Lottery and New Hampshire Lottery.
Game board expands
The Daily Streak Expander game features a 3×5 game board that evolves alongside player progression through the Daily Streak wheel.
As players advance through levels earned from the spins, the game board expands, unlocking additional prize opportunities and bonus game experiences.
Together, the wheel and expanding board are intended to create a progression journey that rewards continued participation through evolving content and gameplay.
The IWG Daily Streak rollout reflects wider efforts across the North American lottery sector to build digital engagement tools as more jurisdictions expand their online eInstant offerings.
Retention mechanics that reward repeat play have become an increasingly common feature of digital lottery and iGaming products as operators seek to sustain active player bases.
IWG supplies digital eInstant and instant win games to WLA and NASPL-member lotteries, developing more than 300 new games each year for its global customer base.
Its content is delivered through its InstantRGS remote game server across regulated jurisdictions from data centres in the United States, Canada, United Kingdom and Ireland.
Lisiecki added, “We’re grateful to our lottery partners for helping bring this feature to market and see considerable potential for its application across our wider portfolio.”
Three further launches of the Daily Streak feature are scheduled for later this month.