S Gaming appoints Michelle Brown as commercial manager ahead of international expansion

S Gaming has appointed Michelle Brown as its commercial manager as the slot provider prepares for upcoming launches in the Netherlands, Sweden, Spain and Canada. The company said Brown will play a central role in its next stage of growth, focusing on operator relationships and distribution agreements. She brings more than 15 years of commercial experience in the iGaming industry from senior roles at American Gaming Systems and Gameiom Technologies Limited. The move adds commercial capacity as the studio targets new regulated markets, including Ontario's online gaming framework.

"I’m really excited to join S Gaming," Brown said. "I’m looking forward to working with the team to secure new opportunities across various international markets, as well as maintaining existing partnerships." She added that she is looking forward to reconnecting with industry contacts and attending events. Charles Mott, CEO and co-founder of S Gaming, said Brown's appointment comes at an important time for the organization.

"We are thrilled to welcome Michelle Brown to our executive team at an important time for our organisation," Mott said. "Michelle’s know-how and strong industry network will be invaluable to us as we continue to move forward to increase our influence as a leading, sustainable game studio." He stated that Brown will be at the forefront of the company's drive to expand its reach and deliver value to its operator network. The Netherlands, Sweden, Spain and Canada's Ontario province all operate regulated online gaming frameworks.

S Gaming launched in 2023 as a slot studio with a focus on casual, entertainment-led content developed in a portrait-first format. The company has positioned sustainability as a core part of its market approach. The upcoming market entries each carry their own licensing and regulatory requirements, meaning content suppliers must secure the appropriate approvals and operator agreements to distribute their games. Brown said, "Having spent many years in iGaming, I’m especially looking forward to reconnecting with familiar faces, meeting new people and getting back out to industry events."