S Gaming appoints Michelle Brown as commercial manager for international expansion
The slot studio hired Brown as it prepares for upcoming launches in the Netherlands, Sweden, Spain and Canada.
S Gaming has appointed Michelle Brown as its commercial manager as the slot provider prepares for upcoming launches in the Netherlands, Sweden, Spain and Canada.
The appointment comes as S Gaming looks to expand its international footprint across several regulated iGaming markets.
Brown will take on a central role in the company’s next stage of growth, focusing on operator relationships, distribution agreements and opportunities in both new and established jurisdictions.
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“I’m really excited to join S Gaming,” said Michelle Brown, commercial manager. “I’m looking forward to working with the team to secure new opportunities across various international markets, as well as maintaining existing partnerships.”
Brown brings more than 15 years of commercial and business development experience in the iGaming industry.
Her career includes senior roles at American Gaming Systems and Gameiom Technologies Limited.
The move adds commercial capacity to S Gaming at a point when the studio is targeting market entries that each carry their own licensing and regulatory requirements.
The Netherlands, Sweden, Spain and Canada’s Ontario province all operate regulated online gaming frameworks, meaning content suppliers must secure the appropriate approvals and operator agreements to distribute their games.
“Having spent many years in iGaming, I’m especially looking forward to reconnecting with familiar faces, meeting new people and getting back out to industry events,” Brown said.
Charles Mott, CEO and co-founder at S Gaming, said the company is thrilled to welcome Brown to its executive team.
“Michelle’s know-how and strong industry network will be invaluable to us as we continue to move forward to increase our influence as a leading, sustainable game studio,” Mott said.
S Gaming launched in 2023 as a slot studio, with a focus on casual, entertainment-led content developed in a portrait-first format.
The company has positioned sustainability as a core part of its approach to the market.
“At S Gaming, we will continue to expand our reach and deliver great value to our network of operators,” Mott said. “Michelle will be at the forefront of that drive.”