SBC Summit Europe targets regulators and operators in Amsterdam
The event aims to gather over 3,000 operator representatives and regulators in Amsterdam in April 2027.
AMSTERDAM — SBC Summit Europe will bring together businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place at RAI Amsterdam from 19–21 April 2027.
The event aims to create a meeting point for Europe's regulated gambling industry at a time of significant regulatory and commercial change.
SBC CEO & Founder Rasmus Sojmark said, "Europe is not one gambling market. It is a collection of regulated markets, each at a different stage of development and each facing its own questions around taxation, advertising, player protection, changing consumer behaviour, AI, technology and channelisation."
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"That is exactly why bringing these markets together is so valuable," he added.
The heart of the new event will be more than 3,000 representatives from operators active in regulated European markets, supported by a major programme to increase participation from national and international gaming regulators.
SBC is targeting 3,000+ operator representatives, with a particular emphasis on increasing participation from licensed operators across Europe's major regulated jurisdictions.
The event will leverage SBC's recent deal with IAGR (International Association of Gaming Regulators) and IMGL (International Masters of Gaming Law) to bring representatives from gaming authorities across Europe to Amsterdam.
Sojmark added, "Regulation has become one of the defining issues for the European gambling industry. We are seeing very different approaches being taken across the continent, and the consequences of those decisions are becoming increasingly clear with a fragmented market as a result."
"We need places where those experiences can be shared openly," he said.
The conference programme will reflect the diversity of Europe's commercial and regulatory landscape, examining established markets alongside recently regulated and evolving jurisdictions.
Discussions will explore issues including channelisation, taxation, advertising restrictions, player protection, affordability, black-market competition, licensing, compliance and the impact of new technology.
Dedicated market-focused sessions will allow delegates to examine individual European jurisdictions in greater depth.
The programme will also create opportunities for regulators from different countries to exchange ideas and compare approaches.
Alongside this, SBC Summit Europe will examine the commercial and technological forces influencing the next generation of regulated European gaming, including compliance tech, payment systems, sports betting platforms and data, casino, marketing and changing player behaviour.
All these elements will also be featured in the extensive exhibition space hosting the suppliers and technology businesses supporting licensed operators across Europe.
An extensive networking programme will connect operators, regulators, policymakers, suppliers, affiliates and associations throughout the three-day event.
SBC Managing Director Andrew McCarron explained the ambition is to establish Amsterdam as an annual meeting point for the regulated European industry.
"Europe needs a meeting place that reflects what the industry actually looks like today," he said.
"That means putting regulated markets first. It means bringing the leading licensed operators from across Europe together. And crucially, it means making sure regulators are part of the conversation rather than discussing regulation without them."
"If we are successful in bringing those things together in Amsterdam, SBC Summit Europe can become an incredibly important date in the calendar for European gaming," McCarron said.
Operators, regulators, suppliers and qualifying affiliates can apply for complimentary passes.