SBC Summit Europe aims to unite regulators and operators in Amsterdam
The event will focus on channelisation, taxation and player protection across Europe's fragmented regulated markets.
AMSTERDAM · The SBC Summit Europe will bring together gambling operators, regulators and policymakers when it takes place at the RAI Amsterdam from April 19 to 21, 2027. The event aims to create a central meeting point for Europe's regulated gambling industry. It will target more than 3,000 representatives from licensed operators active in regulated European markets. A key goal is to increase participation from national and international gaming regulators through dedicated programmes.
SBC CEO and Founder Rasmus Sojmark said the summit's value lies in addressing Europe's fragmented regulatory landscape. "Europe is not one gambling market. It is a collection of regulated markets, each at a different stage of development and each facing its own questions around taxation, advertising, player protection, changing consumer behaviour, AI, technology and channelisation," Sojmark said. "We want SBC Summit Europe to be where the people running regulated gaming businesses can sit alongside the people regulating them and other stakeholders in the regulatory ecosystem." The event will leverage SBC's recent partnerships with the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL) to bring gaming authorities to Amsterdam. Sojmark added that regulation has become a defining issue, with jurisdictions taking different approaches leading to a fragmented market. "There are jurisdictions achieving strong channelisation and creating sustainable regulated industries, while others are having to confront the growth of offshore gambling and ask whether the balance is right," he said.
Conference programme and commercial focus
The conference programme will examine established, recently regulated and evolving jurisdictions across Europe. Discussions will explore channelisation, taxation, advertising restrictions, player protection, affordability, black-market competition, licensing, compliance and the impact of new technology. Dedicated market-focused sessions will allow for deeper examination of individual European jurisdictions, and the programme will create opportunities for regulators from different countries to exchange ideas. Alongside regulatory discussions, the summit will examine commercial and technological forces influencing the next generation of European gaming. This includes compliance technology, payment systems, sports betting platforms and data, casino offerings, marketing and changing player behaviour. An extensive exhibition space will host suppliers and technology businesses supporting licensed operators, while a networking programme will connect operators, regulators, policymakers, suppliers, affiliates and associations throughout the three-day event.
SBC Managing Director Andrew McCarron explained the ambition is to establish Amsterdam as an annual meeting point. "Europe needs a meeting place that reflects what the industry actually looks like today," McCarron said. "That means putting regulated markets first. It means bringing the leading licensed operators from across Europe together. And crucially, it means making sure regulators are part of the conversation rather than discussing regulation without them." He added that if successful, SBC Summit Europe could become an incredibly important date in the calendar for European gaming. Operators, regulators, suppliers and qualifying affiliates can apply for complimentary passes to the event.