BETBY partners with Polish betting brand Lebull to power its sportsbook

The deal provides Lebull with managed trading services, AI-driven risk management and access to over 40 proprietary esports titles.

By Elise Tremblay, Editor-in-Chief
October 13, 2026

Sportsbook supplier BETBY has partnered with Polish betting operator Lebull to power its sportsbook with technology and managed services.

The agreement will see BETBY provide its sportsbook technology, extensive betting content, advanced features and comprehensive managed services to the Tier 1 B2C brand.

Lebull will retain its existing frontend for players while integrating BETBY's capabilities behind the scenes.

"The partnership with Lebull marks a significant milestone for BETBY and highlights the versatility of our sportsbook technology," said Stefanos Karakidis, director of business development at BETBY.

He said the managed trading services component is especially important, with support from a dedicated trading team, 24/7 risk management and AI-driven solutions.

"Our flexible integration also enables Lebull to maintain the frontend experience its players are already familiar with, while smoothly leveraging BETBY’s advanced features and capabilities in the background," Karakidis added.

Lebull will gain access to BETBY's in-house trading team for bespoke markets created for virtually any event, enabling the sportsbook to respond quickly to player demand and local preferences.

The operator will also get access to Betby Games, BETBY's award-winning proprietary esports offering featuring more than 40 titles, including industry-first concepts and hyper-localized games developed for specific audiences.

This allows Lebull to tailor its content more closely to the preferences of Polish players while also filling off-hours and seasonal gaps with round-the-clock betting content.

Konrad Łabudek, CEO at Lebull, said maintaining a familiar and consistent player experience was a key priority while strengthening the quality and capabilities behind the sportsbook.

"BETBY gives us both, combining a high-quality product with advanced features, flexible functionalities and strong operational expertise across trading and risk management," Łabudek said.

"Equally important is the depth and quality of BETBY’s betting content, which gives us more opportunities to deliver a compelling and differentiated offering to our players," he added.

Łabudek said the partnership is an important step in further developing the Lebull sportsbook and strengthening its position in Poland.

For BETBY, the agreement reinforces its growing presence in Poland and its ability to support operators through different integration models.

The addition of Lebull to its partner network underlines BETBY's ambition to build a strong long-term presence in the country while continuing to expand across regulated markets globally.

The collaboration marks a major step in BETBY's expansion in the regulated Polish market and highlights the flexibility of its sportsbook technology.