BETBY partners with Polish betting brand Lebull to power its sportsbook
The deal adds managed trading, AI-driven risk management and more than 40 proprietary esports titles to Lebull’s offering.
Sportsbook and esports supplier BETBY has entered a partnership with Polish betting brand Lebull to power its sportsbook operations. The agreement provides Lebull with BETBY's technology, betting content and managed services. The deal adds managed trading, AI-driven risk management and more than 40 proprietary esports titles to Lebull’s betting offering. Lebull will retain its existing frontend interface for players while integrating BETBY's capabilities behind the scenes.
Stefanos Karakidis, director of business development at BETBY, said the partnership highlights the versatility of the company's sportsbook technology. "We are delighted to support such an important part of the betting operation of a well-established and respected brand within the industry," Karakidis said. "The managed trading services component is especially important to this partnership. With our dedicated trading team, 24/7 risk management, AI-driven solutions and extensive operational expertise, we can provide Lebull with support that extends well beyond the technology itself." Konrad Łabudek, CEO at Lebull, said maintaining a familiar player experience was a key priority. "BETBY gives us both, combining a high-quality product with advanced features, flexible functionalities and strong operational expertise across trading and risk management," Łabudek said. "Equally important is the depth and quality of BETBY’s betting content, which gives us more opportunities to deliver a compelling and differentiated offering to our players."
Through the integration, Lebull gains access to BETBY's in-house trading team, which can create bespoke markets for events. The operator will also incorporate Betby Games, BETBY's proprietary esports portfolio featuring more than 40 titles. BETBY said the collaboration marks a major step in its expansion in Poland and highlights the flexibility of its sportsbook technology. For BETBY, the agreement reinforces its growing presence in the regulated Polish market.